Technology and media are booming across the African continent.

Three quarters of Africa population have a mobile phone that translate to 747 million phones. Communication media and technology is now integrated in population common behaviour. African markets and its people are more and more relaying on engaging each other via online platforms. 

Global media has become increasingly digitalised in recent years. The digitalisation of media also presents new opportunities to think about the relationship between technology and society. 

Especially in African societies, as with other developing contexts in the global south, these technologies have sometimes been welcomed for their potential to ‘leapfrog’ traditional media.

Of particular interest for scholars of media and society has been the way African users have adopted and appropriated digital media technologies in creative ways. 

Ecosystem Capital is a conclusive investor and participant into this growth market and believe media and technology to be a key driver in the Africa continents development.